Qantas reveals vaccine prize pool to increase uptake with flyers

Vaccine sweepstake: Qantas is giving the chance to win free flights to vaccinated travellers. Photo / Qantas, Supplied

A year's worth of flights, accommodation and fuel is up for grabs, as Qantas launches its biggest ever giveaway in a bid to thank fully vaccinated passengers for their role in getting the world "back to normal".

From Tuesday, double-jabbed Australian frequent flyers over the age of 18 will be able to claim their reward through the Qantas app – a choice of 1000 Qantas points, 15 status credits, or a $20 flight discount for Qantas or Jetstar.

In addition, members will be automatically entered into a mega prize draw, where ten winners will win a year's worth of flights, accommodation and fuel, including international destinations when the borders open.

There will be one winner selected from each state and territory, and two winners will be from a national TV campaign.

Qantas CEO Alan Joyce said the vaccine rollout was critical for the travel industry, as well as breaking the cycle of lockdowns and protecting public health.

"Getting vaccinated is an important step that every Australian can take that brings us that little bit closer to life as we knew it," he said.

Qantas CEO Alan Joyce, says the airline has an interest in a speedy vaccine roll out. Photo / Getty Images

"As the national carrier, we want to recognise those who have made the effort to protect themselves and the community.

"This is one of the biggest giveaways we've ever done. The impact of the pandemic on the travel industry and our own Qantas Group team members means we have a clear vested interest in the success of the vaccine rollout."

Mr Joyce said getting the nation's vaccine rate up to 70 and 80 per cent would mean thousands of people could return to work.

"Now is the ideal time to say thank you to Australians for stepping up and protecting themselves and others," he said.

Speaking to Sunrise on Monday morning, Mr Joyce said he hoped the airline's incentive program would encourage other businesses to offer rewards.

"We know other companies are looking at how they recognise people who have got the vaccine, and we think more will follow," he said.

Qantas aircraft stored at the Southern California Logistics Airport at Victorville. Photo / File

The announcement comes off the back of Qantas mandating the vaccine for its front line workers.

Cabin crew, pilots and airport workers will need to be fully vaccinated by November 15, 2021 and the remainder of employees by 31 March 2022, following consultation with employees which revealed 89 per cent had already had the jab or were planning to.

Mr Joyce said having a fully vaccinated workforce would not only safeguard workers, but protect customers and communities.

"It's clear that vaccinations are the only way to end the cycle of lockdowns and border closures," he said.