It was a long time coming but Qantas has finally dropped its new Spirit of Australia ad - and it's a tear-jerker.
The ad isn't technically new with CEO Alan Joyce today admitting that most of the footage had been shot in 2019, just before coronavirus up-ended the world and brought international travel to a standstill.
"Get the tissues ready," Joyce said from Qantas' HQ before the ad was screened for the first time.
"We have kept it in the can for over two years because the time has never been quite right ... it was filmed when things were very different but now is the right time.
"We couldn't do it until the whole country was together again because as the song says, 'one day we'll all be together once more'."