On the verge of global superstardom, 2020 was a mixed year for Korea's top cultural exports.
Last year the Bangtan Boys (BTS) broke 15 Guinness World Records for international chart topping success and Bong-Joon Ho took the Oscar for best picture back to Seoul for Parasite – the first foreign language film ever to win the accolade.
It was a shame then, the year Korean culture went global, international travel shut down.
However, Korea's pop-stars, movie makers and celebrities are determined not to let the purple patch pass them by and many have gone online to cash in on this new-found global success.
In November the snappily named "Bang Bang Con: The Live" became the world's largest online concert, broadcast from Seoul to 756,000 fans in 100 countries. That's 15 Eden Park stadiums, and $24m in ticket sales at once.