Skiing destinations tend to be in well-heeled areas - from Queenstown to the Austrian Alps and Whistler. Naturally, North Korea wants to take its place alongside the well-groomed resorts.
And with their neighbour and perennial rival South Korea hosting the 2018 Winter Olympics, North Korean leader Kim Jong-Un has issued a national appeal to speed up work on his country's "world class" ski resort.
Describing the Masik Pass resort in the northeast of the impoverished country as a "gigantic patriotic work", Kim urged greater effort to complete the project - with 110km of multi-level ski runs, a hotel, heliport and cable cars.
The ruling Workers' Party "remains unchanged in its resolution to build a world-class skiing ground within this year", the Swiss-educated Kim said in a message carried by the state-run Korean Central News Agency.
The resort, being built by the military, will "provide the people and school youth and children with highly civilised and happy living conditions", he said.