If you didn't take a selfie, did it even happen?
Well, looks like tourists travelling to Milan will have to find a different way to gloat on social media about visiting the fashion capital of the world because the city is banning selfie-sticks.
The ban comes as the city seeks to tackle anti-social and rowdy behaviour during the peak summer months.
The new regulations, which came into effect last Friday, also targets food trucks and street sellers, and the sale of any drinks in glass bottles or cans, according to English-language Italian news publication, The Local.
Currently, the ban will be effective until August 13th but Milan's councillor for security, Carmela Rozza, said there was a possibility of renewing the regulation and that it "will continue until it is needed".