Kyrgyzstan's has placed high hopes on using its national headgear to get ahead in the international tourism market.
The Kalpak – a distinctive piqued cap worn by Kyrgyzstani men – has been awarded the status of Unesco intangible heritage item.
"This gives the international community a chance to get to know our mountainous country," Kyrgyzstan's Deputy Tourism Minister Maksat Uulu Damir told AFP.
The bell-shaped hat, which is normally adorned with black and white motifs has an upturned black rim.
The white hats symbolise the snow-capped mountains of the central Asian country and has a national holiday in its honour.