From tomorrow Japan's national carrier is banishing the term "ladies and gentlemen" from its planes.
On 1 October the airline staff will be instead addressing passengers through the gender neutral terms "everyone" and "all passengers," according to local news.
It's a subtle change. Possibly even less likely to be noticed by passengers – considering this change will only be taking place for announcements in the "English language".
"It is a small deal that most people do not really care about because this change in announcement in English cannot be understood nor noticed by almost all the Japanese-speaking passengers," sociologist Kazuya Kawaguchi of Hiroshima Shudo University told the BBC.
However, Kawaguchi considered this a "significant step forward" towards addressing LGBT issues, given lack of leadership in the area from Japanese businesses.