Timaru District Council reworded a popular 1990s rap in order to warn drivers of the icy roads. Photo / Timaru District Council
Teach people how to drive safely on icy roads, but make it engaging.
It's a tough task but one Timaru District Council's communications team absolutely nailed with the help of American rapper Vanilla Ice K. Kennedy and DJ Earthquake.
As the weather turns and icy roads become a key risk, Timaru District Council took the 1990 banger by the musicians, "Ice Ice Baby", with a few key alterations.
"Ice Ice Maybe?" read a graphic posted to the council's Facebook page yesterday. However, it was the post copy was where the council employee in charge of their social media really let rip.
"Alright stop. Collaborate and listen," the post began, "Ice is back and the roads be glistenin'. Car will only grab a hold of it lightly', flow like a slip n slide daily and nightly."
The copy went on to rework the popular song's first verse and chorus, much to the delight of followers.
"Flow like a slip n slide daily and nightly. Will you car stop? Yo, I don't know. Turn on your lights, be sure that you glo."
The post then broke into a revised chorus: "Ice ice Maybe? Van Killa Ice Ice Maybe? Car Spilla Ice Ice Maybe? Bike Flippa Ice Ice Maybe... too cold," before ending with some sage advice.