An American ice cream brand has opened what they call the "first ever ice cream-themed hotel room" in Queenstown.
In partnership with luxury boutique hotel QT Queenstown, the "Halo Top Ski Lodge" is blatantly and shamelessly designed for the Instagram age.
The ice cream-inspired interiors, branded ski apparel and amenities, and a freezer filled to the brim with Halo Top branded ice cream is bound to be coming to an influencer's feed near you.