Visitors are flooding into Tasmania to see the Museum of Old and New Art, so founder David Walsh is building a new 'Hotel at MONA' - HOMO for short.
Mr Walsh has unveiled plans for the 172-room five-star hotel to cater for the 260,000 interstate visitors who go to the Hobart museum every year.
"It's very simple really. We like building stuff," he said during an address to Tasmania's tourism industry on Thursday.
"This time, some may think it's gotten a little out of hand - the excavation alone is more than four times the size of that for the museum.
"But we seem to have some support, the plans have turned out pretty well and we can't rest on our laurels forever."