I am told there are people who go to Hawkes Bay for reasons other than the food and wine, but I don't know any of those people.
A glorious summer jaunt, years ago with young children, cemented our foodie memories - icecreams at Rush Munro's, sun-warm cherries from a roadside stand - but every time my husband and I go back we make new finds (and friends). It has got to the point where we now block out the calendar for an annual week of feasting there in November for the summer Food and Wine Classic (FAWC), coming up for its third year. And we have the badge to prove it (a natty silver fork brooch by local jeweller Bruce Jackson).
Last year the greedy bliss was complete when the FAWC folks added a winter series, all roasts by the fire, hearty syrah and foraging road trips, perfectly timed for that lull in June between comedy and writers' festivals and before the film fest season starts. We're still furiously circling events and weekends for this June - commitment is scary, the show has ballooned to 48 events over four weekends.
Our summer week was a great way to sample the region - from the top of the top chefs and lodges to some wonderful street fare. We won't start on about the local politics that has less than 150,000 souls supporting some five (or is it six?) local authorities (the buildings! the salaries!), but the whole region pulled together to showcase the best of old Art Deco Napier, emerging hipster 'hoods, country orchards and vineyards, plus the wineries on which the district built its reputation.