Air New Zealand's Grabaseat is celebrating its 10th birthday today with 1000 tickets for $10 on domestic flights up for grabs.
The promotion also includes thousands of cut-rate fares for international destinations and flights within the country for less than $39.
The promotion is for travel across ten days in January and will run until all seats are sold.
Annabelle Fowler, general manager of market development and retail sales at Air New Zealand, said Grabaseat had experienced phenomenal growth since its creation in 2006.
More than 28,000 people visit the site on average each day.
"Customers have taken up more than 1.8 million Greenlight Deals over the past 10 years, covering some 840 million kilometres. That's equivalent to more than 1000 return trips to the moon or 23000 return trips between Auckland and London."