In a survey of the most popular travel comparison websites, Which? has found that GoCompare's poor functionality and high prices has let it down. As the worst rated of the websites, you might as well 'go compare' elsewhere online.
Asking more than 2200 holidaymakers to rate their experiences when using the sites to book travel, the nine websites were rated on a range of criteria including 'user-friendliness', 'price' and 'market coverage'.
GoCompare, which knits together offers on flights and hotels from third parties, landed at the very bottom of users' recommendations.
It was awarded a user satisfaction of only 45 per cent. The Edinburgh-based and Chinese owned flight-search website Skyscanner landed at the top of the rankings, with almost 70 satisfaction.
Cheapflights also performed badly. With only one star out of five for functionality, the travel website proved too difficult to navigate.