Daisy Lowe jets into London on a private plane, inset, before attending the climate change protests. Photo / Supplied
UK model and self-declared "ecowarrior" Daisy Lowe has been forced to defend her Instagram feed which is full of contradicting images of her posing with private jets while protesting for a cleaner future.
The eco-model was joined by a bevvy of celebrity activists who brought London to a standstill to highlight the dangers of man-made climate change.
Having hosted an event for the organising group behind the protests - Extinction Rebellion - some have branded her an eco-hypocrite for preaching "to change the course of history and save our planet" from behind a considerable carbon footprint and a jet set lifestyle.
Among the model and social media influencer's posts prior to the climate protests were photos of her posing in front of a private jet on her way to Mexico to celebrate model Cara Delevigne's birthday.
Other incriminating, gas-guzzling photos include promotions for private jet charter app Jetsmarter and Mercedes Benz cars.
When questioned by The Sun Online about the contradictory messages of the model's Instagram feed Lowe said "I'm just trying to help the planet, that's all."
On Sunday the model hosted a dinner for organisers of the Extinction Rebellion protests. Guests included activist Tamsin Omond who used Monday's protests as a backdrop to her marriage to finance Melissa on Westminster Bridge.
Other "eco-luvvies" spotted at this week's protests included Ruby Wax and Steven Fry.
Sharing a photo alongside former Spice Girl Mel B to publicise this week's protests, Lowe wrote "Last night I had the honour of hosting an intimate dinner for all the people nearest and dearest to me to celebrate and be educated by @extinctionrebellion & @tamsinomond - it is a terrifying reality we live in but we have the power to change the course of history and save our planet."
"But you fly around in private jets!" one Instagram user remarked.
"I am sure you felt very virtuous," wrote another.
"Are you vegan tho?"
"It's very hypocritical," politician Pauline Latham told the Sun. "They're telling people to do one thing and then doing another. They need to abide by their own rules. It's not right."
Among the other environmental faux pas spotted at the protest by environmentally minded nit-pickers was actress Juliet Stevenson, apparently arriving to the protest carrying a plastic bag.
Speaking at the demo, Stevenson insisted that those who were trying to belittle the cause by counting a celebrity's holidays were missing the point.
"People are always going to hurl criticisms at any protest group. A hundred years ago the suffragettes were doing this.
"They were locked up, called criminals and trouble makers — now there's a plaque for them at the House of Commons. What side of history do you want to be on?"
Let ye who is without air-points hurl the first lump of coal.