Emirates has provided a tantalising glimpse into what it is calling a "game-changing" First Class upgrade for increased privacy on their Boeing 777-300 fleet.
Among the key features found behind the screens of the First Class "privacy pods" are a plush "zero gravity" seat, a 32" tv-suite — interestingly, there's even a pair of binoculars provided.
Not every seat in First Class will have the luxury of a window view, but Emirates has created the next-best thing: virtual windows.
For the four centre seats, live projections of the plane's exterior views are played on the cabin partitions. This creates a the impression of sitting in a "virtual window seat".