The New York Post went with the “inhumane” angle, while the Times of India said the “quirky rule” had “sparked lively debate online”.
The UK’s Independent site took things to a more serious level, noting that in the UK more than a third of major airports had raised drop-off fees for drivers in the past year.
“Seven out of 20 airports analysed have raised so-called ‘kiss and fly’ charges – which are typically levied for dropping off someone as close to a terminal as possible.”
A Facebook post with a photo of the “Max hug time 3 minutes” sign has also had more than 56,000 likes and more than 1400 comments.
“You can’t put a time limit on hugs! That’s inhumane,” one person wrote.
Others were more supportive, suggesting other places where such a limit would help.
“OMG school drop-off lines need a similar sign (Max hug time 10 sec).”
The story has gained the attention of international news media.