According to data from Trip.com, an online travel platform in China, searches for outbound travel increased 20-fold right after the announcement, the Global Times reported.
New Zealand, Australia and Japan, were the most-searched destinations according to the data. Early October appeared to be a sought-after time to travel too, which aligns with the National Day holidays.
“The government agencies in charge will provide businesses in the tourism sector with the necessary guidance for the implementation,” the Foreign Ministry said. “At this moment, we would like to remind all outbound tourists to be well-prepared before each journey, stay safe and healthy and show civility as they travel, enjoy the trip and have a safe journey home.”
Read More: China expects billions of tourists to visit in 2023
Chinese tourists, who generally travel in groups organized by agencies, are known for spending lavishly on hotels, tours, souvenirs and designer brands. Pre-pandemic, they travelled in larger numbers and spent more as a whole than any other nationality, accounting for US$255 billion in revenue in 2019, according to business consultancy McKinsey & Company.
Thailand, Japan, Australia and EU countries such as Germany have been among the biggest beneficiaries of Chinese tourist spending, given the relative ease of obtaining visas and the availability of flights.
Japanese Deputy Chief Cabinet Secretary Yoshihiko Isozaki on Thursday said Japan and China agreed to revitalize exchanges of people between the two countries when their leaders held talks in November.
“The Japanese government also plans to promote active exchanges of people between the two sides,” Isozaki said.
Though it is unclear how quickly activities by Chinese tour companies will restart, a resumption means Chinese group tourists will return to Japan for the first time in more than three years and will be a major boost for Japanese inbound tourism.
Chinese travellers to Japan totalled about 9.6 million or about 30 per cent of the 31.8 million total foreign tourists in 2019 before the coronavirus pandemic, according to the Japan National Tourism Organization.
Associated Press with additional reporting.