When cabin crew of the Canadian airline Westjet tell passengers they "hope they enjoy the flight safety demonstration," it is said without a hint of irony.
One flight attendant has become something of a mascot for the airline, thanks to his exuberant safety displays. He's appeared across the internet in viral videos and memes, spreading laughter.
His latest outing was captured on Monday during a Westjet flight from Alberta, Canada, to Arizona.
"He's a bit of a celebrity and you're about to see why," his colleague can be heard saying in a video recorded by fascinated passengers.
The smartly dressed, deadpan attendant gives nothing away about his act.