New Zealand's most and least climate conscious passengers have been revealed by an online travel agency.
When asked to offset their carbon emissions, fewer than one in five passengers do the right thing according to the latest data. On some routes, this drops to fewer than one in forty.
Since first introducing the opt-in for passengers booking airfares, one year ago, Webjet has taken a look at the booking behaviour of the most eco-conscious Kiwi cities and domestic air routes. It appears the carbon credits scheme has taken off in some destinations more quickly than others.
Around 23 per cent of passengers flying into Wellington pay to offset their emissions, compared to just 3 per cent of travellers arriving in Dunedin.
Around the domestic network the picture is not much better, with air commuters between Auckland and Wellington leading the pack at 12 per cent opting in outbound (although only 7 per cent of passengers in the opposite direction take up the scheme).
Short haul air travel is thought to be one of the worst offending modes of transport for climate damage, considering the carbon output per passenger even when compared to road links and the increased effect of emissions at high altitudes.
In spite of the modest start, Webjet is thrilled by the uptake of their Sustainable Travel scheme. CEO David Galt says New Zealanders have put 673 tonnes of carbon - or the weight of "149,555 duty free Toblerone bars" - back into reforesting schemes and other accredited carbon credit schemes.
Galt called it a "success" saying the Sustainable Traveller programme was a "testament to the demand for eco-friendly options that allow Kiwis to pursue their passion of travel while making sure they tread lighter on the environment."
In spite of low uptake in some areas, there was extra reason for hope. Millennials aged 26-35 were most likely to offset their carbon credits, with 21 per cent opting in.