The city of Cannes which is home to the south of France's most glamorous beaches and the country's fourth-largest port has banned the dirtiest of cruise vessels from its waters.
The move which is a bid to increase air quality in the city will ban ships which breach a 0.1 per cent cap on fuel Sulphur content.
This could mean that some ships are forced to reroute itineraries, stopping some passengers from disembarking on the red carpets of the town which is famous for its glitzy film festival.
"It's not about being against cruise ships. It's about being against pollution," said Cannes Mayor David Lisnard on Reuters TV.
A similar ban on Sulphur contaminants in ship fuel are already in place in parts of northern Europe, however it's being adopted by the Mediterranean.