In Spain, they love bulls so much they torture them publicly, kill them slowly and cheer loudest when their ears are cut from their still-warm bodies.
Indeed, an evening at the corrida de toros makes for a fascinating spectacle.
Catalonia banned bullfighting earlier this year, but it remains a major tourism drawcard across Spain, and a staple feature of local culture.
Catalonia's ban could be as much an expression of regional identity as a defence of animal rights. Bullfighting is a key element in the imagery of Spanish nationalism and some in Catalonia felt that - like much that is popular in Madrid - it diluted Catalan identity.
Bullfighting remains most popular in Andalucia and the capital, Madrid. The 20,000-seater Las Ventas in Madrid, at Plaza de Toros, is the best place to see corrida. They're in business every Sunday from May until October.