Some might say we've saved the best till last. That might include Britain's Observer, which named this taonga among the world's top 20 deserted beaches in 2006. Lonely Planet and National Geographic have been similarly enthralled.
It might include the thousands who have protested and campaigned against several attempts to develop it, including Phil Keoghan, New Zealand-born host of the US TV series The Amazing Race, who owns a bach nearby and regular spends summers here.
But now that we've reached the final profile of our shortlist for New Zealand's Best Beach, the Great New Zealand Public will decide whether New Chum Beach (Wainuiototo), on the northeast coast of the Coromandel Peninsula, lives up to its world ranking.
(Yes, we know that some folk call it New Chums, but we've decided that the Thames-Coromandel District Council knows best. After all, it's in their parish and they've had to deal with quite a lot of correspondence about the place over the past decade.)
Some nit-pickers might disqualify New Chum from our poll because it doesn't have an ice cream shop. Others might say that's its charm, including Karin Bryan, one of the expert judges who compiled the shortlist.