Keep Austin weird. Keep Portland weird. America's two hippest cities have the same slogan (except that one's Portland, Oregon and the other's Austin, Texas) — but which city really is weirder?
1. The slogan
Austin got weird first — its small business association adopted the slogan around 2000, operates keepaustinweird.com and published Keep Austin Weird: A Guide to the Odd Side of Town.
Keep Portland Weird was unashamedly stolen from Austin in 2003 by Terry Currer, "the father of Portland's weird movement, according to The Oregonian newspaper. In both cases the slogan was intended to promote local businesses but has evolved into an all-encompassing motto that promotes individuality, expressionism, local art, as well as atypical lifestyle choices and leisure activities.