The day after American Airlines announced that face coverings would be mandatory for all passengers, the US carrier has shown that it is committed to the controversial public health measure.
Passenger Brandon Straka, 43, was denied board on the service between New York and Dallas on Wednesday for refusing to wear a face mask.
Straka, a social media pundit with a 400,000-strong following, was quick to air his grievances on twitter. "1st Time this has happened. Not federal law," he wrote in protest from New York's La Guardia Airport. "When I pointed out this wasn't a law I was removed."
A spokesperson for the airline said Straka had been wearing a mask when he boarded Flight 1263, as required, but shortly after finding his seat he took it off again. Flight crew, the captain and a customer service representative all asked the passenger to wear the mask before takeoff. However, he refused to comply.