In a bid to take the flying experience to new heights, Airbus has announced that it is currently working on the launch of a "connected cabin".
This would see wireless sensors installed around aircraft so that helpful information could be gathered on passenger habits and facilities used, such as the toilets.
For example, sensors embedded in the seats could relay how often a passenger goes to the lavatory, their sleeping patterns and what angle they recline their chair to.
Meanwhile, sensors in the TV screens would allow analysts to track what type of media is most popular, allowing them to better tailor the content to client needs.
Monitoring devices would also help on the cleanliness front - bathroom sensors could let attendants know when facilities need cleaning and what products are ready to be refreshed.