A must for chocolate-lovers

Its not Willy Wonka's but it is a pantomime-style adventure through a chocolate-filled world.

Cadbury Land is a $NZ6.5 million addition to the company's factory at Bourneville, Birmingham, designed to take visitors through an interactive show which features five characters with names such as Fudge and Buttons.

Once seated in a purpose-built auditorium, visitors use special buttons to vote on the next stage of the adventure.