Tourism New Zealand's efforts at promoting the country with its "100 per cent Pure New Zealand" slogan have paid off, topping an international branding survey.
The survey, published by the United Nations World Tourism Organisation and European Travel Commission, asked 165 national tourism organisations which countries they considered to be good at destination branding.
New Zealand topped the nominations, ahead of India, Spain, Australia, Dubai and Ireland.
Tourism New Zealand Chief Executive George Hickton said the result was a "fantastic" reinforcement of the effort and perseverance that had gone into building the 100 per cent Pure New Zealand brand.
- NZPA
