New Zealanders have never been so well informed about the Matariki celebrations.
We recognise the stars, where to look for them and their significance in the heralding of the Māori New Year.
We even know the dates on which the public holiday will fall for the next 30 years.
But as a time for personal reflection, we might not know what it means for each other.
Tourism New Zealand has released a video featuring a more personal take on the midwinter festival.