Milking cows can crack and discolour the skin on hands, but after 33 years as a dairy farmer Chris Lethbridge's hands are as soft and pale as an office worker's.

Dairy farmers: you too can make far greater profits, writes Mike Barrington.

Hawke's Bay-based Prevar has signed an agreement with Australasian company Freshmax for the new Piqa Boo brand pear to be grown in Australia.

Eight Hawke's Bay deer farmers are pioneering a new way to make their farms more profitable.