Overcoming public perceptions is the first step, but planner promises economic benefits will be tangible.

On a glorious English summer's day, ardent Antiques Roadshow fan Jim Eagles joins treasure-wielding hopefuls in Essex.

An English pensioner who almost sold off an unwanted brooch for £10 has seen the item fetch more than £36,000 at auction.

The setting for the show of revelations is a drawcard for punters as well as tourists.