Latest fromTourism NZ
Specialist tourism team to entice world's big spenders
Tourism New Zealand is gearing up to sell the luxury end of the market as operators in the sector say high-spending tourists are not being picked up in statistics.
Watchdog defends '100% Pure' claim
New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.
New 100% Pure tourist campaign running despite Fonterra woes
A new Tourism New Zealand 100% Pure campaign is unlikely to be tarnished by the recent Fonterra botulism scare and could even help repair overseas perceptions of Godzone, a marketing expert says.
Foreign tourists forecast to fork out $6.5b in 2019
Spending by overseas tourists is forecast to grow by 18 per cent to $6.5 billion in 2019, says a government report.
Oz tourism boss backs 100% Pure promo
Tourism New Zealand's 100% Pure campaign has won strong support from its counterpart across the Tasman.
Winston Aldworth: How is botulism tourism's problem?
We're a funny old country. When the dairy farming industry damn near ruins the nation's international image and our ability to sell anything overseas, who do we punish? The tourism sector, of course!
Simon Page: It's time we lived up to our image
Is 100% Pure just a marketing slogan coined to attract tourists to New Zealand?
Brian Rudman: Criticism could drive NZ closer to being 100 per cent pure
It's not as though a bit of barracking from the sidelines is going to destroy such a prominent international brand, writes Brian Rudman.
'100% Pure' complaint to be reheard
An environmental campaigner's complaint to the Advertising Standards Authority over Tourism New Zealand's '100% Pure' slogan is due to be reheard this week.
Travel deal to promote Auckland
Auckland tourism leaders hope a new deal with travel agency Flight Centre will attract 20,000 more Australian visitors to the region.
Martin Snedden: Adventure tourism is getting much safer
Adventure tourism inherently carries risk, writes Martin Sneddon. But the customer has a right to expect that avoidable risks are eliminated.
Keep some tourism funding in NZ - Snedden
One leader says some of the Government's $158 million boost for promoting tourism should stay in this country.
Martin Snedden: Mr Fix-it
He brought the world to New Zealand for the Rugby World Cup. Now Martin Snedden is bringing New Zealand to the world, writes Suzanne McFadden
Tourists put road risks in spotlight
Overseas drivers were involved in more than 400 crashes on New Zealand roads last year, and failure to keep left, poor handling and fatigue the leading causes of deadly crashes.
Poll: We're only 80% pure
Just over one in 10 Kiwis believe New Zealand can claim to be 100 per cent pure, fanning the flames on the debate about how "clean and green" we really are.
Air NZ's quick benefits from Hobbit
Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.
In search of Middle Earth magic
Despite some unfavourable publicity, the tourism industry is anticipating a beneficial Hobbit spin-off.
Chinese star's wedding boon for tourism
Millions of Chinese have viewed the pictures of Queenstown that Yao Chen has posted on her Weibo page.
Bruce Wills: Rural life and culture set us apart
By banning promotional imagery of Maori and country scenes, Tourism NZ is denying our global uniqueness.