It's not as though a bit of barracking from the sidelines is going to destroy such a prominent international brand, writes Brian Rudman.

An environmental campaigner's complaint to the Advertising Standards Authority over Tourism New Zealand's '100% Pure' slogan is due to be reheard this week.

Auckland tourism leaders hope a new deal with travel agency Flight Centre will attract 20,000 more Australian visitors to the region.

Adventure tourism inherently carries risk, writes Martin Sneddon. But the customer has a right to expect that avoidable risks are eliminated.

One leader says some of the Government's $158 million boost for promoting tourism should stay in this country.

Overseas drivers were involved in more than 400 crashes on New Zealand roads last year, and failure to keep left, poor handling and fatigue the leading causes of deadly crashes.

Just over one in 10 Kiwis believe New Zealand can claim to be 100 per cent pure, fanning the flames on the debate about how "clean and green" we really are.

Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.

Despite some unfavourable publicity, the tourism industry is anticipating a beneficial Hobbit spin-off.

Millions of Chinese have viewed the pictures of Queenstown that Yao Chen has posted on her Weibo page.

Foreign television shows are to be steered away from filming sheep and Maori culture after complaints from tourism bosses it's a negative image.

A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a mostly Australian design agency.

Getting on the LOTR bandwagon was smart first time around. This time it suggests a lack of inspiration.