Chris Roberts is no stranger to being in the firing line.

A chain stretched across an entrance to the Hole in the Rock scenic marine attraction in the Bay of Islands has been removed after being deemed a navigational hazard.

Tourist drivers are being quizzed and in some cases denied their hired vehicle as the industry looks at ways to improve safety.

New Zealand hotels are on the brink of "golden years" thanks to more international visitor spending but room rates have to increase to make top-end hotels more viable.

Overseas holiday arrivals hit a new high last month, reaching 64,000 - up 12.8 per cent on the same month a year ago.

A 20ha block of land at Hobsonville set aside for the marine industry will now be used for housing after a vote by Auckland councillors today.

Of the 83 million Chinese who travelled overseas last year, about 240,000 came here.

Spending by tourists is up 18 per cent in the past year as the tourism industry continues its recovery from tough times.

New Zealand's multimillion-dollar glacier tourism industry is potentially under threat by ongoing glacial retreat, according to a university researcher.

The royals have crossed the Ditch but those they visited in New Zealand are seeing signs of an economic legacy.

Premium NZ lamb, beef and seafood - from Waiheke Island in the north to Dunedin in the south - will be laid out for the the royal media pack tomorrow.

A successful Middle- earth marketing campaign appears to be driving a resurgence in Western visitors to New Zealand, according to a new report.

Auckland Airport is backing a push to attract food tourists to New Zealand from emerging markets.

A decade ago tourism revenue was growing at around 6 per cent a year. Average spending per visitor was close to $3000 and international tourism topped dairy as our top export earner.

Air New Zealand has launched a campaign to attract Japanese travellers by offering special fares 30 per cent below the standard lead-in fares.

Tourism chief Martin Snedden is fighting construction of a concrete cycleway running past the family holiday home even though it is considered a boon for tourists.

Tourists are spending about $1.7 billion more per year in New Zealand than previously believed.

Tourism New Zealand is gearing up to sell the luxury end of the market as operators in the sector say high-spending tourists are not being picked up in statistics.

New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.

A new Tourism New Zealand 100% Pure campaign is unlikely to be tarnished by the recent Fonterra botulism scare and could even help repair overseas perceptions of Godzone, a marketing expert says.

Spending by overseas tourists is forecast to grow by 18 per cent to $6.5 billion in 2019, says a government report.

Tourism New Zealand's 100% Pure campaign has won strong support from its counterpart across the Tasman.

We're a funny old country. When the dairy farming industry damn near ruins the nation's international image and our ability to sell anything overseas, who do we punish? The tourism sector, of course!

Is 100% Pure just a marketing slogan coined to attract tourists to New Zealand?