Facebook has advice for New Zealand travel firms: get a good app.

A new partnership between tourism agencies and the marine industry aims to double spending by wealthy superyacht owners and their crew to $190 million a year.

The royals have crossed the Ditch but those they visited in New Zealand are seeing signs of an economic legacy.

Premium NZ lamb, beef and seafood - from Waiheke Island in the north to Dunedin in the south - will be laid out for the the royal media pack tomorrow.

A successful Middle- earth marketing campaign appears to be driving a resurgence in Western visitors to New Zealand, according to a new report.

Auckland Airport is backing a push to attract food tourists to New Zealand from emerging markets.

A decade ago tourism revenue was growing at around 6 per cent a year. Average spending per visitor was close to $3000 and international tourism topped dairy as our top export earner.

Air New Zealand has launched a campaign to attract Japanese travellers by offering special fares 30 per cent below the standard lead-in fares.

Tourism chief Martin Snedden is fighting construction of a concrete cycleway running past the family holiday home even though it is considered a boon for tourists.

An 'exporter's toolkit' has been launched to help sell New Zealand's 'unique' attributes to international audiences. So what does it mean for the 100% Pure campaign?

Tourism New Zealand says a big digital push is paying off with a surge in the number of referrals to industry businesses in the past year.

Tourism New Zealand is gearing up to sell the luxury end of the market as operators in the sector say high-spending tourists are not being picked up in statistics.

New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.

A new Tourism New Zealand 100% Pure campaign is unlikely to be tarnished by the recent Fonterra botulism scare and could even help repair overseas perceptions of Godzone, a marketing expert says.

We're a funny old country. When the dairy farming industry damn near ruins the nation's international image and our ability to sell anything overseas, who do we punish? The tourism sector, of course!

Is 100% Pure just a marketing slogan coined to attract tourists to New Zealand?

It's not as though a bit of barracking from the sidelines is going to destroy such a prominent international brand, writes Brian Rudman.

An environmental campaigner's complaint to the Advertising Standards Authority over Tourism New Zealand's '100% Pure' slogan is due to be reheard this week.

Auckland tourism leaders hope a new deal with travel agency Flight Centre will attract 20,000 more Australian visitors to the region.

Adventure tourism inherently carries risk, writes Martin Sneddon. But the customer has a right to expect that avoidable risks are eliminated.

One leader says some of the Government's $158 million boost for promoting tourism should stay in this country.