New Zealand's tourism sector is on track to overtake dairy as New Zealand's biggest export earner and the country will soon crack three million visitors a year.

Norris Carter is Auckland Airport's general manager of aeronautical and commercial and joined the company in November 2103.

The country's tourism cheerleader is at odds with hoteliers over how to view the popular Airbnb lodging website.

A tourist industry group wants more thought given to where Budget funding is spent rather than wanting more direct cash.

The Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.

Tourism New Zealand is moving away from Middle Earth to promote our country overseas.

100% Pure New Zealand's latest TV commercial showcasing New Zealand and a different experience around every corner.

The story of how Tourism New Zealand has evolved the 100% Pure New Zealand identity to more uniquely represent our place, New Zealand. The idea was to draw from a rich history of New Zealand design and visual expression. Our renewed identity demonstrates the embrace of people, culture and landscapes which is at the heart of the New Zealand travel experience. Supplied video.

As Prince Harry's travels around New Zealand continue, it has become clear this is his Redemption Tour - his job application, so to speak, writes Claire Trevett.

The number of superyachts arriving in New Zealand this summer has soared from 37 to 57 compared to last year with the biggest of them all, Serene, extending its stay for maintenance.

Amazing Race host Phil Keoghan is the face of a new campaign to attract United States cycle tourists to New Zealand.

New figures reveal the astonishing boost Tolkien fans have given to our economy, but how long can the lucrative movie off shoot continue, and should we turn our ambitions elsewhere?

Auckland has cracked the two million mark for annual international visitor arrivals for the first time.

The falling New Zealand dollar will boost tourism and could enable hotel operators to increase prices.

Tourism leaders are appealing for Kiwis not to come down too hard on overseas drivers as police investigate a crash which has left two French visitors seriously injured.

New Zealand is enjoying its best summer for overseas tourist arrivals but operators are worried that demand from our most important market, Australia, could be dented by the fall in the value of the Aussie dollar.

Economic Development Minister Steven Joyce has confirmed it would be harder to justify government funding if the America's Cup is Bermuda-bound in 2017.

Tourist operators say a chronic labour shortage because of problems hiring overseas workers could choke the booming tourism sector.

'I'm deadly serious, I will close you down'. The Prime Minister has issued a stern warning to adventure tourism operators over safety breaches.

Hobbit fans and media have descended on New Zealand for an exclusive Hobbit tour and screening of the final film in the trilogy.

French tourists Caroline Claudon and Alexis Rebours chose Auckland to begin their working holiday but a clean break from big cities was what they hoped for.

Tourism New Zealand says it has scored a $170 million coup after more than 400 million viewers across China tuned in for the reality show "Dad, where are we going?".

A study of the superyacht industry has found visiting vessels generated more than $40 million for New Zealand last summer - which could rocket if facilities were expanded.

Tourist industry leaders have a short wishlist for the next John Key Government and topping it is having the Prime Minister continue in the tourism portfolio.

The tourism industry wants to outperform Government forecasts to cement its position as one of New Zealand's biggest export sectors.

New Zealand has scored a starring role in China's most popular reality TV show.

Total visitor spending in New Zealand grew by 11 per cent to $7.1 billion in the past year, driven by strong growth from the United States, Germany and China.