Almost 2000 foreign tourists have experienced the Bay of Islands as the cruise ship season kicked off this week.

An additional grant on top of an existing subsidy brought the $88 million Disney film Pete's Dragon to New Zealand.

Outgoing Tourism New Zealand chief executive Kevin Bowler says the industry needs to be careful about how it imposes any extra charges for visitors.

Tourism New Zealand will launch a campaign in the important United States market around the movie Pete's Dragon which was filmed in this country.

Rotorua has been showcased in a recent tourism mission to India - one of New Zealand's fastest growing international visitor markets. A

Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.

James Cameron is fronting a new $11 million-plus campaign to market this country overseas.

2017 British & Irish Lions tour just one of the major events which will likely see tourists stung by a "spike" in hotel prices, a Government-commissioned report warns.

Prime Minister John Key is set to announce a boost to funding of tourism infrastructure.

The wrong flag use has been described as "insulting" and "disrepectful" to South Koreans.

Mad Max star has signed on to promote cycling in New Zealand in the Australian market.

The guardians of one of New Zealand's most photographed churches say it is being overrun by tourists and they want visitors to chip in.

A tourism app set to launch this week has been designed to help tourism operators directly target visitors planning the next stage of their itinerary.

Top public sector CEOs reap at least $50,000 in pay rises and bonuses.

Plans for 9.8km gondola - the longest in Australasia - from Queenstown's Remarkables Park to the iconic Remarkables mountain range.

Air New Zealand chief executive Christopher Luxon says his airline's marketing in China aims to portray this country as romantic and an ideal destination for families.

If you're planning to see more of the country this summer, look no further than Tourism New Zealand's free Essential New Zealand Travel Guide App.

Tourism NZ has confirmed a promotional video has been indefinitely pulled off the internet after it featured a campervan driving on the wrong side of the road.

Chinese TV star Huang Lei is using his status to urge visitors from his homeland to stay safe on New Zealand roads.

Rapid increase in visitors who are spending more suggests country offering good value for money.

New Zealand's tourism sector is on track to overtake dairy as New Zealand's biggest export earner and the country will soon crack three million visitors a year.

Norris Carter is Auckland Airport's general manager of aeronautical and commercial and joined the company in November 2103.

The country's tourism cheerleader is at odds with hoteliers over how to view the popular Airbnb lodging website.

A tourist industry group wants more thought given to where Budget funding is spent rather than wanting more direct cash.

The Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.

Tourism New Zealand is moving away from Middle Earth to promote our country overseas.

100% Pure New Zealand's latest TV commercial showcasing New Zealand and a different experience around every corner.

The story of how Tourism New Zealand has evolved the 100% Pure New Zealand identity to more uniquely represent our place, New Zealand. The idea was to draw from a rich history of New Zealand design and visual expression. Our renewed identity demonstrates the embrace of people, culture and landscapes which is at the heart of the New Zealand travel experience. Supplied video.

As Prince Harry's travels around New Zealand continue, it has become clear this is his Redemption Tour - his job application, so to speak, writes Claire Trevett.