Tourism NZ says 18 per cent of of tourists cite The Hobbit trilogy as their reason for visiting New Zealand.

Successful Tourism NZ boss Kevin Bowler tells Grant Bradley how he does it.

The wrong flag use has been described as "insulting" and "disrepectful" to South Koreans.

Mad Max star has signed on to promote cycling in New Zealand in the Australian market.

The guardians of one of New Zealand's most photographed churches say it is being overrun by tourists and they want visitors to chip in.

A tourism app set to launch this week has been designed to help tourism operators directly target visitors planning the next stage of their itinerary.

Top public sector CEOs reap at least $50,000 in pay rises and bonuses.

Plans for 9.8km gondola - the longest in Australasia - from Queenstown's Remarkables Park to the iconic Remarkables mountain range.

The Melbourne beauty and her last two suitors take part in white-water rafting, luxury sailing on Waitemata Harbour and trip to Waiheke Island.

Tourism NZ promotional video showing a campervan driving on the wrong side of the road has been fixed. Sort of.

Tourism NZ has confirmed a promotional video has been indefinitely pulled off the internet after it featured a campervan driving on the wrong side of the road.

Chinese TV star Huang Lei is using his status to urge visitors from his homeland to stay safe on New Zealand roads.

Rapid increase in visitors who are spending more suggests country offering good value for money.

New Zealand's tourism sector is on track to overtake dairy as New Zealand's biggest export earner and the country will soon crack three million visitors a year.

Norris Carter is Auckland Airport's general manager of aeronautical and commercial and joined the company in November 2103.

The country's tourism cheerleader is at odds with hoteliers over how to view the popular Airbnb lodging website.

A tourist industry group wants more thought given to where Budget funding is spent rather than wanting more direct cash.

100% Pure New Zealand's latest TV commercial showcasing New Zealand and a different experience around every corner.

The story of how Tourism New Zealand has evolved the 100% Pure New Zealand identity to more uniquely represent our place, New Zealand. The idea was to draw from a rich history of New Zealand design and visual expression. Our renewed identity demonstrates the embrace of people, culture and landscapes which is at the heart of the New Zealand travel experience. Supplied video.

As Prince Harry's travels around New Zealand continue, it has become clear this is his Redemption Tour - his job application, so to speak, writes Claire Trevett.

Five German aspiring models have been flown to New Zealand with the help of the Government's tourism department in a bit to boost visitor numbers.

The number of superyachts arriving in New Zealand this summer has soared from 37 to 57 compared to last year with the biggest of them all, Serene, extending its stay for maintenance.

Amazing Race host Phil Keoghan is the face of a new campaign to attract United States cycle tourists to New Zealand.

New figures reveal the astonishing boost Tolkien fans have given to our economy, but how long can the lucrative movie off shoot continue, and should we turn our ambitions elsewhere?

Auckland has cracked the two million mark for annual international visitor arrivals for the first time.

The falling New Zealand dollar will boost tourism and could enable hotel operators to increase prices.