Hawkesby: Don't let James Cameron direct our next tourism ads
COMMENT: Everyday Kiwis will be asked to film their own slice of heaven for new campaign.
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Latest fromTourism NZ
Kiwis urged to make home vids for latest 100% Pure campaign
Volunteer film-makers are sought for Tourism NZ's biggest campaign.
Peak tourism: 1 million visitors to Aoraki Mt Cook a year
3.9 million Kiwis and 1.8 million foreign tourists visit conservation areas every year.
Local Focus: Rotorua tourism shines at Trenz
Huge economic impact expected from major tourism event. Made with funding from NZ On Air.
New big hairy goal for NZ tourism - $50b a year
Tourism earnings have beaten forecasts and now the industry has turned to sustainability
The woman who helped build a Hawke's Bay's tourism empire with a dog by her side
Hawke's Bay's always had a story to tell. Annie Dundas learned how to tell it to tourists.
Tourism pioneer calls for end to over-tourism
Jon Dumble is worried about the impact the industry is having on popular regions.
Unruly freedom campers fined in conservation crackdown
Camping in a restricted or prohibited area was the most common offence.
Tourism NZ to resume global ads after mosque attacks
The government agency says its mainly digital advertising will restart next Monday.
'I don't think anyone thought it would get this big': 87 cruise ships to dock in Napier next season
Napier's next cruise ship season will run from the start of October to May.
Bad hygiene or part of the experience? Complaints over 'grubby' Napier hostel spark debate
Shower mould, a dirty extractor fan and a filthy kitchen: A Napier tourist was shocked.
January was Hawke's Bay's biggest tourism month
International tourists drove the increase, especially our friends from across the ditch.
Tourism jobs 'tarred with a certain brush'
According to research, young people have bad perceptions of a career in tourism.
Massive icebergs break off NZ's largest glacier
The Tasman Glacier has released a massive amount of ice into its lake this week.
Comment: Tourism industry aiming to make good times last
Comment: NZ's tourism industry has experienced a remarkable period of growth.
Comment: Tourism is doing more damage than one family
COMMENT: Tourism needs to clean up its act.
Comment: Tourism let down by the trashing family
Tourism leaders thankful for New Zealanders' reaction to the trashing family.
Most Airbnb owners dodge bed tax
Airbnb hosts now have to pay tax. One problem - the council can't track them down.
Recycling crusader Marty Hoffart
Statistics show Kiwis are one of the worst recyclers in the world, says Marty Hoffart.
List of shame: Grace Millane and other tourists killed in NZ
NZ still "safe place to visit" despite Grace Millane's death, tourism chief says.
'75.9% Pure NZ': How green is your holiday?
"100% Pure" NZ slips six places as rankings reveal 'eco-destinations'' shortcomings.
Here we go again - Whanganui looks to rebrand itself
A project is under way to develop Whanganui's "regional brand story".
Winter visitors give Ruapehu $8.25m boost
Collaborative approach to marketing pays off for Ruapehu region.
Fly me - McCaw's great offer to tourists
Former All Black captain Richie McCaw is a star player in the push to attract visitors.
Are there too many tourists here? What Kiwis really think
Concerns about the impact of tourists is levelling off but Kiwis worry about road crashes
What freedom campers are worth to New Zealand
Freedom campers are not popular in some places but spend more than $500m a year
Tourism boss warns of risk if NZ becomes too expensive
NZ is competing against more countries for tourists and must not get too pricey.
Tourism NZ spending $900K to attract Aussies to ski regions
The $900,000 Ski NZ campaign is promoting all major ski regions to the Australian market
Amway sellers from China to descend on Queenstown
The Amway event in the southern resort is one of the biggest to come to New Zealand.
Indonesian beauty tours NZ
There is a push to lure more Indonesian visitors to Northland, and to NZ
Two injured after 4WD tips on Queenstown adventure safari
Two people taken to hospital after Queenstown tourism crash.
South Island popularity drives rise in guest nights
Eleven of the country's 12 regional areas reported more guest nights in October.
Charlie Ives: How to keep tourists' dollars rolling on in
COMMENT: Problems in Europe are a reminder to listen to the opinions of local people.
Meet the man who's selling New Zealand
New Tourism NZ boss Stephen England-Hall took his own path to the top.