Celebrity sports fans could kick off a surge in merch
An untapped market, women's sports apparel merging fashion and fandom is gaining ground.
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Latest fromTaylor Swift
Taylor Swift donates over $163,000 to shooting victim’s family
The woman was killed during a mass shooting at the Kansas City Chiefs' Super Bowl parade.
Taylor Swift's adorable exchange with young fan
At 'the biggest show we’ve ever done on any tour', Swift had a huge surprise for one fan.
'Maybe they should tell my 10 year old': Taylor Swift fans heartbroken by last minute scam tickets
Some Australian Swifties discovered at the last minute they had bought scam tickets.
Tay-Tay, baby (sort of): Teen Swifties' musical tribute to 'mother figure'
Couldn't make it to Aussie? Kiwi group just the ticket for a Taylor Swift fix.
Taylor Swift's vulnerable confession during tearful Melbourne show
The pop star shed a tear during her Melbourne show for a very touching reason.
Taylor Swift mega fan hands out 140 friendship bracelets
Taylor Swift mega fan makes 140 friendship bracelets, lines up for hours to get some merch, dressed up in her best Taylor Swift outfit even though she didn't manage to get tickets to any of the shows. Video / Megan Watts
Brutal reality behind Taylor Swift's Aussie shows
One fan spent two months making 140 friendship bracelets despite this sad truth.
Fans reveal friend's heartwarming act ahead of Taylor Swift shows
A mother and daughter got the best surprise from a close friend.
Star style: The designers behind Taylor Swift's Eras Tour outfits
As thousands flock to Swift's first Aussie show tonight, here's what she'll be wearing.
Taylor Swift fans descend on the MCG
Herald entertainment reporter Lillie Rohan speaks to Swifties queueing up to get merch ahead of tonight's Eras Tour concert at Melbourne Cricket Ground. Video / Megan Watts
Travel industry shake-up – agent to the stars moves into New Zealand
A buyout of two boutique operators is a vote of confidence in the NZ market.
Thousands track Taylor Swift’s flight into Melbourne for Eras Tour
The luxury private jet quickly became the world’s most-tracked flight.
Air NZ reveals surprise number of Kiwis flocking to Swift concerts
If you see friendship bracelets and cowgirl boots at the airport, Taylor Swift is why.
Taylor Swift's style takes inspiration from the Princess of Wales
Swift’s '87' necklace was a tribute to her boyfriend in an echo of Kate's style.
'A love tap' story: Taylor Swift's boyfriend explains 'violent' act aimed at coach
Travis Kelce explained his actions after winning a third Super Bowl.
Hollywood ending: Travis Kelce holds up 'end of the bargain' with Taylor Swift
Couple were seen kissing after dramatic Super Bowl win.
Taylor Swift wins beer chugging contest as Chiefs play 49ers
Taylor Swift strolled into Allegiant Stadium for the Super Bowl surrounded by friends.
Watch: Viewers stunned by Taylor Swift boyfriend's 'violent' act aimed at coach
'If that was me I would’ve been kicked out the league.'
Trump bashes Taylor Swift and her NFL star boyfriend on Super Bowl day
Trump called Taylor Swift 'disloyal' and joked about her boyfriend's political beliefs.
Taylor Swift jets in to Super Bowl from Tokyo Dome
'We’re all gonna go on a great adventure', Swift tells Tokyo fans.
'Desperate for answers': Kiwi students’ Taylor Swift tickets ‘disappear’ ahead of Melbourne show
The tickets have gone missing ahead of the sold-out show. Has there been a "glitch"?
A Swift engagement? Travis Kelce responds to proposal rumours
'Is there going to be another ring besides the Super Bowl ring?' a reporter asked.
Taylor Swift threatens college student with legal action
Swift says Jack Sweeney's automated private jet tracker provides a 'roadmap' for stalkers.
Conspiracy theories about Swift and Kelce swarm before Super Bowl
Theories include a secret plot to help US President Joe Biden get re-elected in 2024.
'Classless' Taylor Swift slammed for Celine Dion 'snub'
Swift appeared to take the award from the superstar without so much as a thank you.
TikTok just lost a huge catalogue of music. What happened?
Universal, the biggest of the Big Three, pulled songs by Taylor Swift and many others.
Why Taylor Swift’s globetrotting is under scrutiny
If Swift flies to the Super Bowl, will her carbon emissions have an effect on the planet?
'Weird, lonely, insecure men': US broadcaster blasts sports fans over Taylor Swift
'Angry and sad and lonely' men are upset about a successful woman.
Why Taylor Swift's music won't be on TikTok anymore
Some of your favourite music could soon disappear from the app.
How Taylor Swift could time travel to make the Superbowl
Obsessed Swifties have cracked how the star could defy time and make the game.
'Go away': Taylor Swift snaps at TV broadcaster
The star is a regular Chiefs game attendee, but it appears she's sick of being on camera.
X pauses some Taylor Swift searches as deepfake explicit images spread
Users find easy workaround.
White House voices alarm over explicit AI Taylor Swift deepfakes
Social media companies racing to delete the explicit images after they were widely shared.