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Research suggests that we aren't as rational as we imagine ourselves.
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Latest fromRetailing
Torpedo7 to open new stores despite shrinking margins
The Warehouse Group is gearing up to open more Torpedo7 stores.
Small Business: Firm like 'factory in tradies' pocket'
Cutshop New Zealand director Andre Hofer talks running on-demand factories for tradies.
Watch: $790m massive Auckland mall project in full swing
About 10,000 workers will be involved in the two-year construction project.
From receptionist to Les Mills managing director
Dione Forbes-Ryrie, managing director of Les Mills, talks rising to the top.
Brolly good show for Kiwi company
Wet weather and collaboration with Karen Walker has seen demand for Blunt Umbrellas spike.
The reason Ikea might not open stores in NZ
Having IKEA stores in New Zealand could mean higher prices, analyst says.
Minister to retailers incorrectly paying staff: 'Get in line with the law'
Minister for workplace relations responds to retailers paying staff incorrectly.
Cotton On to review paid work practices, as tide of complaints swells
Firm launche enquiry to see if staff are working for free.
Briscoe to reimburse staff for unpaid end-of-day cash-up
This follows legal action against Smiths City for not paying staff for morning meetings.
Are you working for free? Shake-up looms over paid work
Expert says fallout from Employment Court case will have "far-reaching" ramifications.
Clothing firm fined $52,500 for safety jacket
The claims made on the protective jackets did not match up to reality.
Supermarkets' move 'widens' surveillance
Supermarkets maintain their facial data collection complies with privacy rules.
Commerce Commission launches inquiry into World's 'Made in NZ' labelling
The Commerce Commission has launched an official investigation into World.
The aisles have eyes: Amazon Go offers dystopian glimpse at future supermarkets
Shoppers inside Amazon Go are tracked by hundreds of cameras.
Rich-lister couple increase stake in The Warehouse
The Normans lift their stake in The Warehouse but analysts say it doesn't signal takeover.
Zambesi caught up in 'NZ made' saga
Zambesi has changed its website to spell out that some of its garments are made overseas.
Three more complaints lodged against World
The Commerce Commission has now received eight complaints against the clothing brand.
World's 'Made in NZ' label sparks Com Com complaints
The Commerce Commission has so far received five complaints against clothing brand World.
Hosking: WORLD should just say sorry and be done with it
COMMENT: WORLD's T-shirt labels aren't a good look, but is it really a scandal?
Kiwi cereal maker signs $4.5m deal with Alibaba
Smartfoods has signed an agreement with Alibaba Group to sell its products on Tmall.
Former worker seeks $22k from Crane Brothers founder
The founder of suit company Crane Brothers is being pursued by a former employee.
Esprit to shut doors in NZ and Aussie
US fashion retailer Esprit is closing its New Zealand and Australian stores.
Watch: Inside the world's largest Starbucks store
A look inside the Starbucks store that attracts up to 10,000 customers per day.
Editorial: Online GST crackdown overdue
GST on foreign online shopping is a small price to pay to level the retail playing field
Dutch gym franchise to launch in NZ
Dutch franchisee fit20 is gearing up to launch a string of fitness gyms in New Zealand.
Countdown sales top $1.6b in latest quarter
The company closed two Countdown stores during the latest quarter to end up with 182.
How Government will police the 'Amazon tax'
How Government proposes to make foreign companies pay GST on low-value goods.
Independent rental operator not spooked by closure of Video Ezy
After two decades in the industry, this DVD store owner is no longer fazed by change.
Show us your ethics: Tearfund
Tearfund says consumers can't be sure companies are reducing exploitation.
The sneaky ploy that's pushed McDonald's profit up to $2 billion
McDonald's global profit has jumped 13 per cent to $2 billion.
'Amazon tax' not a magic bullet for retail sector
Analyst says Amazon tax won't save the local retail sector.
Amazon tax: Kiwis to pay online overseas GST from next year
Government announces measure to collect GST from foreign companies selling to Kiwis.