Latest fromPure New Zealand Limited
Sweet as! Will ice cream be NZ's export bonanza?
Ice cream is tipped as New Zealand's next big export hope but not all manufacturers agree.
World's first 'carbon positive' lodge hooks eco-conscious anglers
A Murchison fishing lodge might have the country's clearest waters and carbon footprint.
'100% Pure' complaint to be reheard
An environmental campaigner's complaint to the Advertising Standards Authority over Tourism New Zealand's '100% Pure' slogan is due to be reheard this week.
UK paper rubbishes '100% Pure' claim
British news website Daily Mail Online says New Zealand's claims to be clean and green are "pure manure".
Beyond the horizon: The future isn't what it used to be
What sort of country will New Zealand be halfway through this century? Here’s a snapshot of what Godzone could be like.
GE law probe a big surprise
Minister 'unaware' of questions on genetic engineering gains.
Trade chief on a tough mission
If Peter Chrisp has got the weight of this country's export sector sitting on his shoulders, he doesn't show it.
100% Pure Eww... is the Aussie response
NZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.
Forget Pure NZ, now it's just you
It's been 12 years, but New Zealand is no longer 100 per cent Pure.
<i>Mark Irving</i> - Where are all the good billboards?
Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.
'Nothing but positive feedback' for Cathedral Cove stall
The owner of a seaside stall that locals accuse of spoiling pristine Cathedral Cove says tourists are relieved to see him at the end of a long, hot walk.
Anger as icecream stall opens in 'paradise'
Residents and holidaymakers are appalled by a DoC-approved icecream stall operating at Coromandel's Cathedral Cove.