On its 100th birthday the Herald today takes a very special pride in saluting its readers.

Fifty years ago to-day, the New Zealand Herald was founded to give utterance to vital principles very sincerely held by the small body of pioneers striving to establish themselves as a British settlement in the city and province of Auckland.

In bringing forth any work which appeals to the public for encouragement and support, it is customary to offer explanations of the plan and principles by which its conductors intend to be guided.