The Happy Meal, a triumph of marketing blamed for childhood obesity, turns 40
The Happy Meal has become a sensation across the world.
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Watch: NZ Post Christmas ad celebrates 'festive fibs' with Fleetwood Mac
NZ Post has changed creative direction.
Effies 2019: NZ's most effective marketing ideas revealed
Creative minds of the marketing industry were celebrated last night.
Local elections: Voter turnout is a joke. Here's how to fix it
Ad expert Ben Goodale offers a few tips to increase voter turnout.
Chinese pop star influencer to share NZ with her 6.25m followers
Marketing expert says using influencers one of best ways to market NZ to Chinese.
World Cup charity auction for hungry school kids axed
Auction racked up close to $15,000 in bids in just three days. But it had to stop.
A cold caller rang with a get-rich proposal. It went horribly wrong (for them).
The bold claims and invisible world of the online trading sales company targeting Kiwis.
'Diversity' chocolate bar causes outrage
A Cadbury bar is being criticised after its multi-flavoured design offended some.
Letters: Who should we send home from Ihumātao?
I hope Ihumātao will not live up to its name with blood being spilled. - Potonga Neilson
Chinese celebrity sells $30m of Kiwi goods in four hours
10 million Chinese consumers watched the livestream. And they spent their money.
'Virtual supermarket' shows junk food taxes spur healthier shopping
Study's "virtual supermarket" suggests junk food taxes lead consumers to shop healthier.
Complaint upheld against 'racist' One Treaty One Nation pamphlet
'Condescending', 'derogatory' leaflet breaches Advertising Standards Code.
Liam Dann: Aussie bankers overplayed their hand
COMMENT: New Zealanders should be careful to not overplay theirs.
Fake meat stunt: Hell Pizza to get Food Act reminder
MPI will meet with the fast food company to "discuss requirements of the Food Act".
Huge blow for iconic sports brand
Adidas has lost a court battle involving its three-stripe motif.
Michelle Dickinson: Modelling the flu to spread information
Just like the flu, gossiped news can spread through whole communities very quickly.
Kiwis urged to make home vids for latest 100% Pure campaign
Volunteer film-makers are sought for Tourism NZ's biggest campaign.
Kiwi celebrities charge fans $150 for personalised video shoutouts
Joseph Parker charges $76 per Cameo message, whereas Caitlyn Jenner charges $3,800.
Sky TV's slam-dunk as new NZ Breakers sponsor
The NZ Breakers basketball team has a new naming rights sponsor.
Tourism NZ's 100% Pure campaign funding cut by $3m
The marketing agency lost $6m in funding last year and hasn't had a boost in this Budget.
Letters: Local fuel prices a puzzle
Government needs to determine whether the big oil companies are in genuine competition.
Sky TV nabs former Foodstuffs, Air NZ marketing boss
Sky has appointed a big name in the marketing industry.
Local Focus: Hawke's Bay's craft beer hot on wine's heels
Craft beer is increasing its popularity in Hawke's Bay. Made with funding from NZ On Air.
The IKEA effect: Recipe for sales a complex mix
How we value the fruits of our labour over instant gratification.
Woman reveals mistake over hiring boyfriend
Sabrina's business was thriving so it seemed perfect for her partner to work with her.
Advertising after Christchurch – when is it okay to go back?
Advertising death is tricky at the best of times. And it's even worse after a tragedy.
Tourism NZ to resume global ads after mosque attacks
The government agency says its mainly digital advertising will restart next Monday.
Kids' call to Jacinda Ardern: ban junk food ads
Kiwi kids have made an unlikely plea to PM Jacinda Ardern: ban junkfood marketing.
Former US ad man calls for Zuckerberg's resignation
What will it take to change Facebook? Two experts weigh in.
Kicked for touch: ABs' Instagram posts broke alcohol advertising rules
Photos posted on Instagram can now be considered alcohol advertising, board says.
Air NZ will return to Facebook despite call for solidarity from big advertisers
The airline has paused advertising on the platform but plans to resume ads on the site.
Tourism NZ suspends marketing of country overseas
Agency pulls content from Facebook and YouTube amid review
Billionaire CEO's offensive gaffe
The company boss invoked an awkward - and offensive - metaphor.
Warehouse Stationery backs climate change with giveaway
The Warehouse Stationery wants Kiwis' thoughts writ large.