<i>Tracey Barnett:</i> Mad Men boys' club fails to capture a female market
Tracey Banett writes that advertising by men won't work when women hold the purse strings.
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<i>Media:</i> News half-hour an option for TVNZ
Pressure to shave millions from budgets is forcing TVNZ to consider some radical ideas, John Drinnan writes.
'British Classics' made with NZ meat
British food companies are selling products which contain meat from thousands of miles away but labelling them "British" or "traditional".
Spotlight on detox diet
The extreme Lemon Detox Diet, popularised by singer Beyonce, is under investigation in New Zealand for promoting dangerous weight loss.
Still building after all these years - UK Lego sales soar
Not every child in the world is obsessed with hi-tech games consoles to the exclusion of more traditional toys.
Air NZ wins marketing award
Air NZ and Progressive Enterprises took top honours in the Marketing Association's RSVP and Nexus Awards for response-driven marketing.
<i>Spy:</i> Hollywood heavyweights congratulate TVNZ
The creator of The Apprentice has given the NZ version a big thumbs-up, says gossip queen Rachel Glucina.
Telecom rivals move quickly to lure away XT users
Vodafone and Two Degrees are launching offers specifically for disgruntled Telecom users in light of recurring disruptions to the XT network.
Violent ads deemed a fashion faux pas
An Auckland fashion boutique has been blasted for its billboard ad campaign.
Skellerup claws out of recession
Skellerup, the agricultural and rubber goods maker, has begun to pull out of the worst impacts of the global recession, reporting a $3.28 million net profit after tax for the six months to December 31.