Ben Kepes sees a worrying trend in copycat brands popping up around the world.

Ben Kepes wonders if it isn't time to keep a closer hold on the idea of being Kiwi.

Paul Catmur reflects on lessons he learnt working on the casino floor early in his career.

Are visitors missing out on beds because the homeless are taking them?

A simple conversation can mean the difference between loyalty and loathing.

It can cost millions to protect Kiwi ingenuity from global theft. Is it worth it?

Local arm should proceed with caution before dropping the red W, a marketing expert says.

The effectiveness of digital advertising is regularly over-estimated.

But restricted budgets and supply chain issues remain a challenge.

Don't underestimate the power of repetition, writes Damien Venuto.

New billboard cameras know when you pass them, how often and what vehicle you are driving.

Comedian Leigh Hart talks through his journey to becoming a beer and chips magnate.

One of New Zealand's most celebrated directors has lent his craft to an odd medium.

This was the one marketing idea no one needed in 2020.

Zuru's Nick Mowbray and MONDAY haircare's Jaimee Lupton talk about the war of the brands.

Turns out marketing agencies aren't that good at selling themselves, writes Damien Venuto.

Data shows where customers are taking their money.

Legal fight erupts over bacon advertising campaign.

Kiwi-based adman will lead a global staff of 10,000 in over 200 offices in 90 countries.

Kiwi stylist warns getting noticed on social media is not as easy as it looks.

For a new haircare brand, Covid-19 lockdown was just the icing on the cake.

New Zealand's influencers operate in a grey area, writes our legal columnist.