Damien Venuto: Is this the stupidest marketing idea of 2020?
This was the one marketing idea no one needed in 2020.
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Rich pickings: Is Zuru after your brand?
Zuru's Nick Mowbray and MONDAY haircare's Jaimee Lupton talk about the war of the brands.
Christmas ad watch: 2degrees kicks off promo season with power ballad
Will the advertisers still come to the party this Christmas.
This client went to five marketing agencies. And they all spun the same nonsense
Turns out marketing agencies aren't that good at selling themselves, writes Damien Venuto.
Tinder for dogs: The tech to connect Kiwis with potential pets
Finding a rescue dog is about to become a little easier.
New programme looking to fill marketing education gaps
Marketers aren't always equipped to meet the demands of a changing industry.
Energy war: 69,000 customers switch providers. Here's the winners and losers
Data shows where customers are taking their money.
National and Labour's new ads: Who does it better?
Political and marketing experts say the ads are boring and have similar messaging.
The Wellington boutique thriving despite Covid-19
Rachael Caughley's business has flourished amid the pandemic.
Ad agency BMG fumes over pork company's bacon adverts
Legal fight erupts over bacon advertising campaign.
Top of the world: NZ-based ad boss to run giant global firm
Kiwi-based adman will lead a global staff of 10,000 in over 200 offices in 90 countries.
Social media climbers: Inside Jaime Ridge's world
Kiwi stylist warns getting noticed on social media is not as easy as it looks.
MONDAY's child: How Jaimee Lupton sold 22,000 bottles of shampoo in a week
For a new haircare brand, Covid-19 lockdown was just the icing on the cake.
ComCom takes Waikato door-to-door trader to court
The Hamilton-based company sold consumer goods via door-to-door sales agents.
Sasha Borissenko: The legal loopholes in influencer marketing law
New Zealand's influencers operate in a grey area, writes our legal columnist.
ASB to loan All Blacks, Māori All Blacks and Black Ferns to 100 SMEs
NZ's SMEs are set to get help from some of the country's biggest sports stars.
Are influencers headed for oblivion?
They've struck rocky waters - what does the future hold for those wanting to influence us?
Best in business news? Meet more of our star reporters
The Herald is showcasing its premier business reporting team with a marketing campaign.
Up and Running: Campaign offering small businesses free billboard ads 'overwhelming' success
Praise for free advertising scheme for small businesses affected by lockdown.
Revealed: New radio station hitting NZ airwaves
NZME is making a deliberate strategic move on the airwaves.
'We will do better': Colgate responds to 'White Night In' controversy
The event was labelled "tone deaf" in light of the Black Lives Matter movement.
'Read the room': Colgate's 'White Night In' influencer event slammed
The promotion has been labelled "tone deaf" in light of the Black Lives Matter movement.
Comment: The recession's threat to hopes of a green revolution
Sustainability is less of priority when money is tight, writes Murray Streets.
Travel boom as Kiwis escape for long weekend
It's the first holiday weekend since New Zealand moved to alert level 2 - and we're off.
The man charged with informing Kiwis about cannabis and euthanasia
Saatchi's Paul Wilson finds himself in the middle of two of NZ's most contentious issues.
Deals aplenty for long weekend domestic travellers
Queen's Birthday weekend bargains galore on tourism activities, campervans and hotels.
Saatchi & Saatchi strategist: What marketers need to start doing
We need to reach for an old cultural cure, writes Saatchi & Saatchi's David McIndoe.
VW pulls 'racist' ad after outcry
VW has faced backlash for an Instagram ad trumpeting the new Golf.
David Thomason on the elephant in the Covid-19 business world
Most predictions about Covid-19's impact on business will be wrong, writes David Thomason.
Revealed: RNZ spent $100,000 on media attack ads
RNZ's controversial ad campaign that raised ire of media counterparts cost over $100,000.
Go NZ! How a Kiwi ad agency got free 'bagels for life'
A little help went a long way for one Auckland-based ad agency.
Business Hub: Rob Fyfe - being small and distant now a strength
Rob Fyfe, now a leader of NZ's Covid-19 response - talked to us about his business vision.
Billboards to feature small business in free initiative to boost post-lockdown restart
Free ads with no strings attached for small businesses bouncing back from lockdown.