Latest from Marketing

<i>Scott Unsworth: </i> Working out how to use social media
It can be a bit daunting for a business to enter the social media environment but it's something that must be committed to, writes Scott Unsworth.

All Whites adopt Feelers song for World Cup
An original Feelers song will be featured in an NZ World Cup campaign after all - the FIFA World Cup, that is.

Clean green image fails to fire in US
Kiwi companies looking to sell their wares in the US are being told to push issues of quality and craftsmanship.

Marketing snub means 'game over' for Lohan
A video game version of the 2004 teen hit Mean Girls is set for release, but you won't see Lindsay Lohan on the cover.

Aerial ads poke fun at Tiger in Augusta
Tiger Woods is at the centre of more controversy, this time involving an aerial advertising campaign at the Masters in Augusta.

Finance firm to push new investments
South Canterbury Finance plans to start raising money from the public this week.

<i>Kate Ross</i> - First quarter over and I'm optimistic
It's slim pickings finding quality workers in the recruitment market, says Kate Ross

No Easter cheer for US chocolate firms
Mars, Hershey, Cadbury and Nestle are being accused of conspiring to push up prices of their chocolate bars over most of the last decade.