Latest FromMarketing
![Critics attack Air NZ's hunting cougars](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Critics attack Air NZ's hunting cougars
The director of Rape Prevention Education has attacked a promotion offering rugby tickets to "cougars".
![The nation's media from A to Z](/pf/resources/images/placeholders/placeholder_l.png?d=793)
The nation's media from A to Z
From the safety of the silly season John Drinnan delivers his take on the state of the nation's media - from A to Z.
!['P' letter stunt defended as shock tactic](/pf/resources/images/placeholders/placeholder_l.png?d=793)
'P' letter stunt defended as shock tactic
The man behind a letter asking hundreds of recipients to try the drug P has defended the stunt, saying it was designed to shock people into action.
![P letter lands advert agency in hot water](/pf/resources/images/placeholders/placeholder_l.png?d=793)
P letter lands advert agency in hot water
An Auckland advertising agency has apologised for sending a letter to hundreds of people, inviting them to try the drug P.
![Furniture makers push iconic Kiwi design](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Furniture makers push iconic Kiwi design
Blair McKolskey is brimming with ideas for the future of furniture manufacturing in New Zealand.
![<i>Celebrating success:</i> That's so crazy it just might work ...](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Celebrating success:</i> That's so crazy it just might work ...
Here in New Zealand successful entrepreneurs have done well out of everything from public toilets to coffins and even a gas-powered hangi.
![<i>Phil O'Reilly:</i> 'Clean and green' is a fantasy that sets us up to fail](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Phil O'Reilly:</i> 'Clean and green' is a fantasy that sets us up to fail
Business NZ CEO Phil O'Reilly says there's more to like about NZ than the "clean and green" image.
![<i>Celebrating success:</i> Dream believers find path to success](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Celebrating success:</i> Dream believers find path to success
In the first of a four-part series, Diana Clement talks to entrepreneurs who have turned their dreams into business success.
![NZ town named among world's top spots](/pf/resources/images/placeholders/placeholder_l.png?d=793)
NZ town named among world's top spots
A global travel magazine highlights Kaikoura as a place to have a whale of a time over Christmas.
![Flight Centre warned over false adverts, hidden fees](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Flight Centre warned over false adverts, hidden fees
Flight Centre's "Fly for free" promotion breached the Fair Trading Act by offering deals that didn't exist and tickets that weren't available.
![Pay what you want, or in our case - nothing!](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Pay what you want, or in our case - nothing!
At the start of this year to stimulate some thoughts around marketing, I offered via my blog Pay What You Want marketing advice - a world first.
![Telecom hit with $500,000 penalty](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Telecom hit with $500,000 penalty
An industry watchdog says there are positive signs Telecom is trying to change its behaviour, despite its $500,000 fine yesterday.
![Telecom fined $500,000 for misleading broadband ads](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Telecom fined $500,000 for misleading broadband ads
The Commerce Commission has made an example of Telecom.
![Methven profits fall 15pc, shares rise](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Methven profits fall 15pc, shares rise
Bathroom products company Methven has reported a 15.4 per cent fall in half year net profit to $4.2 million, but the result is better than forecast.