How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.

I've always thought there's a bit of a correlation between good customer service and good advertising.

ASB Bank has confirmed that the face of its long running advertising campaign, New York banker Ira Goldstein, will be no more.

NZ Post has come out top of a new Corporate Reputation Index, while Telecom has come bottom of the list.

The biggest problem with cold-calling is the almost 100 per cent rejection rate just waiting for you. But cold-calling works, has always worked and will always work, if you

For months now I've been using the term "freasy" for social media marketing. Meaning it's free and easy to do.

Public relations and advertising agencies are plotting RWC tactics.

Often the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.

It's more difficult than ever to get marketing emails through.

A complaint that a Burger King TV ad was offensive to vegetarians by suggesting a burger could convert them to eating meat has not been upheld.

British American Tobacco (BAT) has denied claims it uses video-sharing website YouTube to market its products, as research released today from Otago University claimed.

Making the customer work for a change.