NZ Post has come out top of a new Corporate Reputation Index, while Telecom has come bottom of the list.

A common tactic used to lure buyers is causing longer sales cycles and more misery for owners, new research suggests.

A woman whose father died in the Air NZ Mt Erebus disaster has questioned the airline's use 'whoop whoop' - the last signal crew heard before the DC-10 went down - in its advertising.

The biggest problem with cold-calling is the almost 100 per cent rejection rate just waiting for you. But cold-calling works, has always worked and will always work, if you

Public relations and advertising agencies are plotting RWC tactics.

Are cultural stereotypes tired and irrelevant?

Often the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.

It's more difficult than ever to get marketing emails through.

A complaint that a Burger King TV ad was offensive to vegetarians by suggesting a burger could convert them to eating meat has not been upheld.

Making the customer work for a change.

Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.

The Govt is putting up $144.1m into two initiatives worth $321m over seven years to boost productivity and new products for the dairy and red meat sectors.

Oil giant Shell misled consumers by claiming its fuel was able to take drivers further, the Commerce Commission says.

A company that falsely labelled products as Kiwi made has been fined $48,000.

The best salespeople all have a set system and process for getting sales in the door.