Latest from Marketing

<i>Sean D'Souza</i>: Hottest ideas take time to warm up

Ever walked into a cold room on a chilly night?

<i>Debbie Mayo-Smith</i>: Get smart to achieve your resolutions

Is a dream simply a goal without a timeframe?

Crew slams pervy puppet

<i>Editorial:</i> Why does airline ignore turbulence?

Budget airlines turn to social media

Asian budget carriers are increasingly using social networks without resorting to print advertising, industry chiefs say.

<i>Stock Takes</i>: SOE bonanza

Jelly firm fined for trade act breaches

<i>Sean D'Souza</i>: What clients want to see: Themselves

You look at the testimonials on your website or brochure and see testimonials. The client looks at the testimonials and sees a mirror. Mirror, mirror on the wall, is this the right product or service for me?

New YMCA boss looks to leave Village People image behind

The YMCA may be associated with the Village People and dusty old gyms - but that's something its new Auckland chief executive is planning to change.

Smartfoods' breakfast cereals make first push into American market

Make mine a pint of sauv bitter

Meat firm goes back to its roots

<i>Mark Irving :</i> My time in advertising

Often people I meet seem genuinely curious about what it's like to work in the advertising industry.

RWC Maori designers strike deal with French store

A Maori design network vying for a slice of the $1.5b tourism spend projected during this year's Rugby World Cup, has struck a deal with an international retailer to pitch its product to the world stage.

Supermarket discounts 'a race to the bottom'

An industry insider says rising costs facing local food suppliers could force many to shift manufacturing abroad to stay competitive.

<i>Sarah Kennedy:</i> Real growth will come from backing ourselves to win