The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.

Email marketing pitfalls...

Health organisations are alarmed at how the internet is being used to promote smoking.

Fairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.

Spam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.

Methven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.

An Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.

Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.

Now do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".

A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.

Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.

How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.

I've always thought there's a bit of a correlation between good customer service and good advertising.

ASB Bank has confirmed that the face of its long running advertising campaign, New York banker Ira Goldstein, will be no more.

NZ Post has come out top of a new Corporate Reputation Index, while Telecom has come bottom of the list.

A common tactic used to lure buyers is causing longer sales cycles and more misery for owners, new research suggests.

A woman whose father died in the Air NZ Mt Erebus disaster has questioned the airline's use 'whoop whoop' - the last signal crew heard before the DC-10 went down - in its advertising.

The biggest problem with cold-calling is the almost 100 per cent rejection rate just waiting for you. But cold-calling works, has always worked and will always work, if you