Why ads with a strong core idea gain the best results.

How can you improve income generation?

It's the question often thrown about, how are we doing? Do we, as everyone asks, punch above our weight?

Tobacco products are to be hidden and anti-smoking officers will get powers to instantly fine shops under new Govt measures.

A New Zealand wine company has become the first in the world to declare its carbon footprint for each glass.

If you need to make a presentation to a client, which method is likely to dramatically improve your persuasion level - without even trying? Without a doubt, stories take first place.

Children are a lot more media savvy than we give them credit for.

Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.

Five reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"

A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.

The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.

Health organisations are alarmed at how the internet is being used to promote smoking.

Email marketing pitfalls...

Fairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.