Latest from Marketing

<i>Debbie Mayo-Smith</i>: Free and easy steps get the cash flowing

Media: Did TVNZ learn nothing from the Paul Henry debacle?

What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.

Thousands tuck into new KFC 'gut-filler'

<i>Sean D'Souza</i>: Nudging customers to the next step

When you're writing an article, inserting the next step should be really simple.

Get The Answers: Mommy blogger networks are a powerful tool

Kiwi text firm takes on America

Burger Fuel moves into Iraq

Local burger chain BurgerFuel says its first store will soon be opening in Iraq.

Big players muscle in on the king of online coupons

Big discounts on a lavish caviar brunch. A cooking and wine-pairing class at a knock-down price. Customised bouquets for Mother's Day from one of Manhattan's most exclusive florists.

Bank details business tips for RWC

<i>Sean D'Souza</i>: To keep them listening, just add variety

Put on some Bach, Beethoven or Chopin. And listen to the music. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Then at a normal volume once again.

Get The Answers: Don't brand products in the same old way

<i>Debbie Mayo-Smith</i>: Old routine or new rewards - it's your choice

There's great comfort in sticking to your routine, isn't there? That doesn't just apply to what you order at restaurants or how you have your coffee. Most people also stick to their routine at work, doing what they've always done.

ANZ will avoid goodwill hit if it ditches National Bank brand

<i>Mark Irving:</i> A simple question can be a powerful tool

The best salespeople are those that ask questions and let the other person open up and talk.

<i>Sean D'Souza</i>: Apple shows the way to tempt buyers

Last year, Apple released a product. "This product is doomed to fail", said many experts. After all, the type of product had been introduced time and time again, and never succeeded.

Film exposes what makes it into our movies