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<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.

<i>Sean D'Souza</i>: Five reasons why newsletters fail to deliver
Five reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"

Air NZ's newest mouthpiece stirs up controversy
A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.

Good things take time, but always come to an end
The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

Consumer backlash kills off new logo
If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.

Tobacco firms deny internet marketing tactic
Health organisations are alarmed at how the internet is being used to promote smoking.

<i>Mark Irving:</i> Maximise the message before advertising
You can't just presume that people know or care about your company, let alone try and find out what they do.

<i>Ben Young:</i> Marketing by the numbers can quickly turn into spam
Spam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.

Methven fined $50,000 for misleading customers
Methven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.

Aussie ombudsman takes NZ company to High Court
An Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.

Painkiller adverts misleading, panel rules
Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.

Meals on wheels
Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.

Venice's giant ads 'eyesores'
A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.

<i>Sean D'Souza</i>: Get away from work and get the payback
Now do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".