Painkiller adverts misleading, panel rules
Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.
Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.
Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.
A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.
Now do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".
How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.
I've always thought there's a bit of a correlation between good customer service and good advertising.
ASB Bank has confirmed that the face of its long running advertising campaign, New York banker Ira Goldstein, will be no more.
NZ Post has come out top of a new Corporate Reputation Index, while Telecom has come bottom of the list.
A common tactic used to lure buyers is causing longer sales cycles and more misery for owners, new research suggests.
A woman whose father died in the Air NZ Mt Erebus disaster has questioned the airline's use 'whoop whoop' - the last signal crew heard before the DC-10 went down - in its advertising.
The biggest problem with cold-calling is the almost 100 per cent rejection rate just waiting for you. But cold-calling works, has always worked and will always work, if you
Are cultural stereotypes tired and irrelevant?
Often the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.
It's more difficult than ever to get marketing emails through.
A complaint that a Burger King TV ad was offensive to vegetarians by suggesting a burger could convert them to eating meat has not been upheld.
British American Tobacco (BAT) has denied claims it uses video-sharing website YouTube to market its products, as research released today from Otago University claimed.