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Slingshot's hard-sell tactics cause elderly alarm
Phone and internet company Slingshot has overhauled its cold-calling approach.
<i>Inside Money:</i> Christmas smells, oh Christmas smells
I'm not the only one who's wondered what The Warehouse smells of.
Far North 'rubbish' ads provoke and delight
A shirtless Far North Mayor Wayne Brown with a body that looks suspiciously like Dan Carter's. The Mona Lisa in a judge's wig and a bikini.
<i>Debbie Mayo-Smith</i>: Take a few lessons from a customer
All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.
Beer ad hard to swallow
An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.
<i>Sean D'Souza</i>: Lead the way from attraction to conversion
Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion?
Commerce Commission probe into 'Credit Sails' bond sales
The Commerce Commission says it's investigating the sale of "Credit Sails" bonds, which crashed during the global financial crisis.
<i>Deborah Hill Cone</i>: Keep your distance, Mr Banker
I don't want a friend - just a bank that knows its place.
<i>Mark Irving :</i> It's got to be relevant to get in the door
In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.
<i>Sean D'Souza</i>: Getting the payoff from consultancy
How do you avoid "unpaid consulting"?
Chrisco faces Fair Trading Act court date
Christmas hamper provider Chrisco is facing a likely court appearance for alleged breaches of the Fair Trading Act.
<i>Debbie Mayo-Smith</i>: Clawing back wasted time quick and easy
Often wonder why people don't use their email programs well. Is it lack of time? Lack of creative thinking? Lack of interest?
Yoghurt for 'real men'
Fonterra has created a range of products which it thinks will fill a void for tough-guy snacks.
Smartphone wars in time for Xmas
The smartphone revolution is gaining momentum and mobile operator 2degrees expects more than half of phones sold here next year will be smartphones.
Vodafone NZ drops 35,000 customers last quarter
Vodafone New Zealand are down 35,000 customers in the quarter ending September according to reports from its UK parent.