Latest from Marketing

Claire Trevett: New Zealand knocks, and India is listening

Whitcoulls - the next chapter

In an exclusive interview, the book and stationery chain's new owners tell Karyn Scherer about their plans for one of the best-known names in NZ retailing.

Aucklanders invited to see Rotorua - again

Remember screaming downhill on the luge, sliding down the black hole, or soaking in the mud at Polynesian Spa?

Air NZ brings the Hoff, Lohan on board

Air New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.

<i> Debbie Mayo-Smith:</i> Are Facebook business pages worth the effort?

Only if your target market is a young woman or you like having conversations with an empty room...

<i>Graham McGregor:</i> What is your Big Bold Statement?

Create a big bold statement for your business ..

Politicians can tweet during campaign, but carefully

<i>Success:</i> After the red, green lights beckon

A company named for a driving transgression is now on the road to high-tech success.

Editorial: Don't trust me- I'm a celebrity

<i>Shelley Bridgeman:</i> PR disaster as Countdown pulls out of 'Robin Hood partnership'

The high profile coverage of Countdown's withdrawal from the Red Cross breakfast programme is a public relations nightmare.

<i>Graham McGregor:</i> How to book yourself solid...

How to get brand new clients and customers by doing three simple things each morning...

Tricks to snare shopping 'zombies'

Turia angry at 'offensive' branding of infant formula

Postie Plus lifts third quarter sales

Coca Cola criticised over water recall

Coca-Cola has been pulled up by health authorities for the way it recalled flavoured water that made 11 people sick.

Yellow launches online community sites