Five reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"

A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.

The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.

Email marketing pitfalls...

Health organisations are alarmed at how the internet is being used to promote smoking.

You can't just presume that people know or care about your company, let alone try and find out what they do.

Spam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.

Methven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.

An Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.

Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.

Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.

How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.

I've always thought there's a bit of a correlation between good customer service and good advertising.

ASB Bank has confirmed that the face of its long running advertising campaign, New York banker Ira Goldstein, will be no more.

NZ Post has come out top of a new Corporate Reputation Index, while Telecom has come bottom of the list.

A common tactic used to lure buyers is causing longer sales cycles and more misery for owners, new research suggests.

A woman whose father died in the Air NZ Mt Erebus disaster has questioned the airline's use 'whoop whoop' - the last signal crew heard before the DC-10 went down - in its advertising.